You’d be hard pressed to find any enterprise that didn’t consider its bottom line to be the ‘end all be all’, and frankly, why wouldn’t it be? Every single initiative, system, process, and employee of an organization is ultimately brought on to do one thing; drive bottom line results. Even salespeople, whose primary focus is geared towards generating top line revenue, aren’t going to provide as much value unless they’re able to maintain strong margins and contribute to their organization’s bottom line throughout their sales cycles. The point being, without a strong bottom line it is close to impossible for a company to sustain itself; and in today’s digital landscape, maximizing bottom line profit is paramount to success.
The Effect of Digital Disruption
As our world continues to become more digitally connected and consumers continue to be the ones shaping the competitive landscape, businesses must make the strategic adjustments that will allow them to better compete in today’s marketplace. It used to be that an organization could differentiate itself through a unique product of service offering, but in an age when options are seemingly endless, businesses have to look internally to identify areas where optimizations and efficiencies can be gained. Whether it’s reducing expenses, implementing more efficient systems and operations, or employing a more nimble and agile organizational structure, the motivation is the same; to increase profitability while effectively supporting both consumer and business demands.
Outsourcing in the Modern World
Outsourcing has become somewhat of a life vest for those organizations in pursuit of digital transformation but struggling to find the right balance between operation and innovation. With the ability to address today’s most significant digital challenges, outsourced solutions enable organizations to enhance the customer experience, improve time-to-market, and employ fewer resources in-house all while gaining both cost and operational optimizations. However, just as it has done in most aspects of business, the impact of digital disruption has been cause for change in traditional outsourcing practices.
The latest evolution in outsourcing, often referred to as ‘new outsourcing’, leverages managed hybrid cloud computing solutions. Meaning, rather than an enterprise having to cede full control of its infrastructure to a service provider, new outsourcing allows organizations to access their data, build architecture, and implement additional applications while still reaping the benefits of an outsourced solution. Through this, modern enterprises have been able to pursue agile and digital transformation initiatives in a way that compensates for the high costs and downtime typically seen with full digital transformation efforts.
The Bottom Line
Although the impact of digitization is not entirely new, its influence on modern business practices has presented unprecedented challenges to business executives and IT leaders alike. Digital tools have surged into the workplace, causing significant changes in the way business operate and interact with consumers. While this has given rise to new business challenges, it has also been a catalyst in the adoption of agile systems, tools, and processes that have enabled enterprises to evolve their digital capabilities and better support demands. However, as more organizations invest in the resources that enable digital transformation efforts and the competitive gap lessens, modern enterprises will have to place a greater emphasis on driving bottom line results through internal optimizations.
IT management solutions companies offer the industry knowledge and strategic resources necessary to help organizations seek out alternative IT solutions, like outsourcing, to better compete in today’s digital landscape. To learn more about how outsourced IT solutions can create operational efficiencies and effectiveness while driving bottom line results, read Windsor Group’s case study “The Building Manufacturer Case Study”.
